ituational Analysis: In this section of the marketing plan, you will be conducting a needs analysis to identify and propose a service for the organization. Analyze the internal (strengths and weaknesses) and external (opportunities and threats) market factors impacting the healthcare organization. Propose a new service to market for this organization based on what you learned from the Bellevue: Community Health Needs Assessment. Include an explanation as to whether it is addressing an opportunity or weakness from the market factor analysis. Note: refer back to your SWOT analysis from Module Four. Develop a marketing goal for the newly proposed service, applying the SMART goal framework. Consider: What might be a specific goal be? How is the goal going to be measured? How are the goals achieved (be specific)? Are they realistic? What is the timeframe? For example: The “service” will admit 45 new patients every fiscal quarter, which will be measured by the organization’s census, reaching at least 5% of the proposed target population by the end of the fiscal year. Using details, justify the alignment of the marketing goal to the mission, vision, and strategic goals of the organization. Please be clear in your response. Identify and analyze the competition specific to your newly proposed service. Evaluate how the current marketing strategies used by the organization adhere to industry-specific ethical criteria. B